Market Strategy Workbench

Problem

A strategy written once as a deck or a long memo freezes the day it is approved: evidence goes stale, actions have no named owner, and nobody revisits the plan against what happened, so the next cycle starts from a blank page.

What we built

A structured methodology builds the strategy as a versioned working document: an evidence base, a postmortem of what the previous plan got wrong, competitive and market analysis, named actions with owners and KPIs, and a premortem for the year ahead. It is published as a browsable site with a comments layer and a separate edition per stakeholder.

Result

Two regional strategies, Russia and Middle East, run on this system, each with its own evidence base, corrections register and team KPIs kept current.

Links

No public link. This one runs inside a customer perimeter.

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