LinkedIn Content System
A weekly LinkedIn cadence for two accounts: the company and its CEO.
- Scale
- 16 weekly plans since February 2026
Problem
Keeping a company and its CEO posting every week, in a voice that reads as a person, without the two accounts duplicating each other, is a standing commitment most small teams drop after a few weeks.
What we built
A four-step workflow (strategy interview, weekly plan, post writing, and a repost check against the manufacturer's own LinkedIn feed) runs against a living content strategy and voice guide for both accounts, publishes through Buffer, and syncs performance back into the next planning cycle.
Result
Running weekly since February 2026, with 16 weekly plans across the company and personal accounts.
Links
No public link. This one runs inside a customer perimeter.
Tags
Sector
Product family
Delivery
Market
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