Website Article Engine
Case-study articles in the site's voice, in an integrator and an end-user edition.
- Scale
- Integrator and end-user edition of every case
Problem
A knowledge center needs a steady stream of case-study and product articles that rank and read as the brand, and a project story has to speak differently to an integrator partner than to the end customer who bought the installation.
What we built
A writing pipeline built on a fixed voice guide, article structure and SEO rules, drawing from a topic bank and source material, producing integrator-facing and end-user-facing editions of the same project story, ready to publish into the site's page builder.
Result
Case-study articles for dstools.ru are published in matched integrator and end-user editions, covering completed projects including an airport deployment and an industrial-site installation.
Links
Tags
Related work
Ask us about this
Brief