Player-Side Programmatic Ad Insertion & Content Sync
Programmatic ads inserted slot by slot on the player, beside the client's own CMS.
- Scale
- Module v18, released 2026-08-01
- Client
- Sunlight
Problem
A retail chain's in-store screens run from the chain's own CMS pipeline. The network operator needed to insert programmatic advertising at specific slots without disrupting or duplicating that system.
What we built
A SpinetiX HMP JavaScript engine pulls playlists and media from the client's CMS over a WebDAV folder (change detection by ETag, dependency validation before any reload), plays them through MultiPage sequencing, and inserts programmatic ad bids at designated slots. An unfilled slot with no verified fallback ad is skipped cleanly rather than padded.
Result
In production at module v18, released 1 August 2026, with hardened social-ad-fallback validation and dependency checks that stop broken or stale content reloading.
Links
No public link. This one runs inside a customer perimeter.
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