Programmatic Engine
SpinetiX screens sold as programmatic DOOH inventory, one impression at a time.
- In production since
- 2026-04-10
- Scale
- ~226 players, 6 DSPs
Problem
Screen owners hold unsold airtime with no way to auction it to demand-side platforms in real time, the way web and mobile ad exchanges already do.
What we built
SpinetiX players call an impression-broker API that runs a parallel real-time auction across six DSP partners (allbillboards, admixer, cityscreen, cityscreen KZ, oohdesk, oohdesk KZ), selects the winning bid, confirms playback and captures proof-of-play screenshots through connected cameras. WiFi audience sensors feed reach data into the same accounting layer.
Result
In production since 10 April 2026, running roughly 226 players across six demand partners, with camera proof-of-play and WiFi sensor data in the accounting layer.
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