Web/SEO/GEO Operations Playbook
Both corporate sites triaged, fixed and republished weekly.
- Scale
- 7 global runbooks + 2 site playbooks
Problem
A site loses search and answer-engine visibility quietly: indexing errors, a missed structured-data field, a page no crawler can reach. Nobody notices until traffic has dropped, because checking three webmaster consoles by hand every week does not happen reliably.
What we built
A weekly run triages Google Search Console, Bing Webmaster Tools and Yandex Webmaster for every live property, mines the query data for a rising topic, rewrites or publishes the page that owns it, deploys, and reports. The underlying GEO/SEO rules (structured data, llms.txt maintenance, image and content standards) apply to both corporate sites.
Result
Indexing errors and structured-data gaps are caught and fixed weekly, and every content update follows the same crawler-readable standard across both markets.
Links
No public link. This one runs inside a customer perimeter.
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